following is a reprint of an article written in
the September 2001 edition of AVN Online magazine.
Provides a Helping Hand to Newbie Webmasters
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by Rebecca Gray
alternative paper New York Press (www.nypress.com)
profiled Teleteria.com President Jay Servidio,
using the custom adult turnkey Website as a prime
example of how adult Websites are “recession-proof.”
‘Course, we know about all that — our questions
were actually about Teleteria itself. Relax, read
Jay Servidio, President of Teleteria.com:
You’re gonna let me talk about my favorite subject.
Gray, Our Girl Friday: I could make stuff
JSPOT: [Pause.] Tried to get started in
‘92, ‘93 by raising $50,000 to put a piece of
equipment on an island of Anguila, down south,
to sell 0-1-1 termination to this island. At that
time, 0-1-1 was very big in the audiotext market;
audiotext, of course, meaning phone sex.
RGOGF: Uh, what is this zero-one-one?
JSPOT: 0-1-1 is an international call.
For the question of 40 percent of phones in the
United States becoming blocked from dialing 900
numbers, one of the answers was, get a deal with
a foreign government and put a box [in their country]
that answers calls and plays prerecorded messages
or that answers calls and bounces the call back
to the United States to play either a prerecorded
message or connects with a live girl.
RGOGF: It’s a brilliant loophole.
JSPOT: Yeah, well, it wasn’t my idea. The
original concept wasn’t my idea; but the phone
sex industry, how people made money, was to copy
— which is what happens in any industry — copy
the original model and try to make a better mousetrap.
Eventually, phone sex wore off, and we flipped
over to adult Websites, and then we hired a designer
and then another designer, and then we had a server
connected to the Net in this guys basement. When
his wife found out what was on the server, either
he or the server had to leave (this was New Canaan
CT, where I’ve lived for the last 11 years. A
very Christian, quiet, affluent sort of church-on-every-corner
kind of town... Letterman lives there) — his wife
just went nuts: “If our neighbors found out” —
so we moved into an online cafe and then we moved
into an ISP in Baltimore, and then I hired one
of their top programmers away. He put our five
servers on an Amtrak train, drove them up to New
York, and we have them at the Globix.com building
— a cross between NASA and Fort Knox — which is
where Penthouse and ICQ and all the big brokerage
firms in Manhattan have their servers. Right down
the street from the courthouse. Right down the
street from the Federal Reserve bank, the one
with all the gold. They’re on the same ConEd feed
as that bank. It’s 24 hours a day. Under no circumstances
are they down. If New York has a power failure,
they’ve got diesel generators to back them up.
Our stuff stays on. It’s a very impressive facility.
RGOGF: So what exactly does Teleteria provide?
JSPOT: Teleteria’s key product is a custom
adult turnkey Website. If you’re interested in
coming into this industry, we’ll provide you with
a custom-designed Website where you own the domain,
and the billing company name is set up in your
name so you get paid on all of your revenue directly
from the billing company. And your membership
section taps into a library that we’ve amassed
over the last five years of 100,000 pictures.
And we buy various feeds from other companies.
The key element here is that the client receives
all of the money directly from the billing company
and does not — repeat not— share this profit with
Teleteria. We are the only avenue through which
people can come into this industry, get treated
fairly, and have an opportunity to make a profit.
The other companies out there act as billing companies
and take a percentage of the revenue, which means
there’s no account- ability. It’s not fair for
the people. We’ve got clients that do really really
well. Also, I teach classes for The Learning Annex
in New York and in Toronto, Canada every month.
“How to Get Started and Make a Profit in the Adult
Internet Industry.” One night, three hours. What
I stress about this industry is, you have to control
your money. All the revenue streams have to flow
through you and through no one else.
Have you found that there’s a basic design to
adult Internet success, lucrative for everyone,
that you can teach people?
JSPOT: At first, everybody needs a little
hand-holding. We provide it for them. I show them
how to go to adult search engines, link to adult
sites, get banner trades, referral programs, how
to sell their exit traffic, how to link to toy
stores, how to make money off the live video revenue
and the live audio revenue.
RGOGF: How big is the Teleteria crew?
JSPOT: About a dozen. We fluctuate between
10 and 14 people, depending on if we’re doing
a trade show. Around trade show times we get an
influx of new clients. In the summer, classes
and Web traffic both taper off, because the kids
are out of school, everybody’s outside. It’s a
cyclical business, like anything else. The package
we put together right now costs $10,000. It’s
a 10-page Website, with $80,000 worth of content
in the membership section. For the average Joe
coming into this business, they don’t have “an
extra” $10-$20,000 to buy a bunch of content to
put into a Website that may or may not make money.
With our package, they get a custom-designed Website
with a tremendous amount of content, and they’re
ready to rock and roll in seven to 10 days.
RGOGF: [Silence. Intake of breath.]
JSPOT: I’m writing a book.
RGOGF: [Exhale.] Tell.
JSPOT: It’s called Can You Use An Extra
Couple of Grand a Month?
RGOGF: Yes. I mean, yes.
JSPOT: The book is about the class that
I teach; how people can get started; my experiences
and things I do to maintain myself and my company.
I'm involved in karate, I train and teach karate
four or five days a week. Stuff I have to do to
maintain happiness and serenity in the environment
of cash and sex 24 hours a day. I didn't want
to get into the adult industry. Now that I’m in
it, it’s got very little to do with pornography
for me. There was a time three years ago when
my company started to really really take off,
and I had a lot of disposable income, and I saw
myself going into a lifestyle that was... fruitless.
That’s when I got back into karate. Lost weight.
Got focused. There are huge rewards that keep
coming into my life.