following is a reprint of an article written by
Jay Servidio, President of Teleteria, Inc., in
the January issue of IA2000 magazine. Jay Servidio
was asked to write this article for the Interactive
2000 Trade Show in Las Vegas (Jan 13 - Jan 14,
1998) which is the largest adult internet trade
show in the US. He was a guest speaker at the
convention on Custom Web Site design.
SITE BUILDERS TIPS FOR CONSTRUCTING A PROFITABLE
thousand new people come to the Internet each
day, and with the day-by-day growth of confidence
in credit card commerce, the Internet's billion
dollar sales of 1997 are projected to shoot up
to $20 billion by next year. Adult Web sites will
generate a good portion of this revenue so its
important to look at what goes into making a successful
adult Web site. Just because your product deals
with sex and involves the Internet you shouldn't
neglect the successful business practices used
by Wall Street darlings to make money. In my thirteen
years at AT&T, MCI and Sprint if I only learned
one thing it was this: you win customers when
you offer them service that is a) cheaper and
b) better (i.e. faster, easier and friendlier).
Similarly, there's a wrong way to create an adult
Web site and a right way. The right way makes
use of the same elements as any other business,
no matter the industry.
the selling of any product, you must concern yourself
with manufacturing, distribution, marketing, and
since having a Web site is a long term investment,
like owning a store, maintenance. Once these elements
are established and under control, then, and only,
then, should expansion be considered.
the Internet some of these elements overlap, which
is the beauty of online commerce. In traditional
media, the process of creating the product is
distinct from its distribution. Once you create
a movie on a VHS tape, 15 million people don't
suddenly have access to it. A completed Web site,
however, is at once the product, its own store
and the means of distribution.
general types of adult sites are common on the
Internet. One style is the "link site"
consisting of a list of other adult sites and
links to them. This kind of site derives its revenue
by selling advertising. The more hits, or visitors,
the site generates, the more money it can charge
second type of site is the membership-based site,
where income is generated from access fees. What
is offered here is not links to sexual content,
but the actual content itself. This is what the
Internet surfer wants and, overwhelmingly, is
willing to pay for.
second adult Web site is the focus here because,
in general, it can be more profitable than the
link site. Its potential market is the millions
of Internet surfers, as opposed to the several
thousand adult site advertisers link sites court
goes into building or "manufacturing"
an adult Web site? First off, a free page of sample
images is the bait that draws a potential customer
to your site. My advice is, deliver on a promise.
If you say you have a large free sample section,
then have a large free sample section of quality
pictures. Quality free photos are very important
because they have the power to turn a casual browser
into a paying customer. The same goes for live
video streaming. You should consider including
a few freebies to entice them into purchasing.
If they like your calling card (the free stuff),
they are more likely to buy your goods.
both sample pages and members-only photos, remember
that more is better. Quantity, here, is a measure
of quality, because it creates an impression of
value. For instance, for the sites I create, typically
I'll have three to four pages of large, free photos,
and then for the member, 25,000 images separated
in 20 categories.
addition to quantity, however, you also need quality.
Attractive models under good lighting and in provocative
poses are a must. Although image quality is important,
you must also take care not to frustrate a customer
or potential customer with large file sizes that
take forever to load. Keep them small and the
user will be grateful.
design of the actual Web site, the interface,
is important too. A delicate balance must be maintained
between attractive design and file size. Clean
and simple is the overriding rule here. You can
add a few bells and whistles, such as Java applets
and animated GIFs, to draw the user in and let
him know that time, money and effort went into
constructing this site. Just don't overdo it.
procedure is also a key issue. The approach I
recommend is to have a third-party company collect
membership fees and disburse them to the the owner
of the Web site directly, instead of going through
the site builder. This way the client has an his
own account that he can access at any hour of
the day. I believe the site builder's income should
not come from a percentage of membership fees.
your site is created and it looks good. The next
step is distribution which is as simple as getting
connected to a server. A server is a powerful
computer where your site is stored so that every
telephone line in the world can access it. If
the site builder who also runs a server, benefits
can be had.
just because millions of people have access to
your site, this doesn't mean they will find it.
You have to get your number, or in this case Web
site address (URL), out there. You do so by registering
with search engines like Yahoo! and Alta Vista
and also by establishing links on other Web sites.
This can all be done without spending a dime.
Paid advertising, like banners, can also be effective
if you have the money to spend.
good site builder will also help his clients devise
an effective marketing campaign that is within
their means. I believe this type of consultation
is especially invaluable when you are dealing
product is not just the site, it's also the service
required to keep that site productive. Maintaining
a site is time-intensive work which I think the
Web designer is much better equipped to handle
than the client.
average length of users' paid memberships to a
site is for three to four months. Unless a site
is refreshed and photo libraries are restocked,
users will head for someone else's adult page.
Another idea is to have a "what's new"
section which highlights your commitment to evolving
will also need technical support to deal with
things like PIN code problems, should they arise,
hardware or software problems, etc. Here too,
I think that the site builder is much better equipped
to provide technical and customer service. This
frees up the client so he can devote more time
to promoting his Web site, the key to success.
general words of advice: don't expand beyond your
means. Get your feet wet first. See if this is
your kind of market. When your site is successful
and is reaching critical mass then start looking
into building more sites. I also advise that a
client build more sites that are linked together
rather than to build a bigger site. This way there
are more sites that can be registered in search
engines, which means greater coverage.
new technological advance, as for instance with
video streaming, where the image will become faster,
cleaner, smoother and larger, will create greater
demand for adult Web sites in the future. This
coupled with the 20,000 new surfers who are coming
online each day, makes me optimistic that adult
Web entertainment is just beginning come into
its own. By understanding what elements go into
a good Web site, you're well on your way to riding
the wave too.